St. Bernardus Celebration w/Marco Passarella
October 17, 2018 @ 5:00 pm - 10:00 pm
We pour so much St. Bernardus beer here at Brasserie V, you might think we’d eventually get complacent about it. Abt 12 is, after all, our de facto house beer, and achieved that status not by some integrated marketing push between us and the brewery, but 100% organically. YOU made this happen; YOU consistently place us in the top three St. Bernardus accounts in the country; YOU drink ungodly amounts of the stuff.
It speaks not just to the symbiotic relationship between Brasserie V and St. Bernardus, but also to the sheer quality of the beer (especially Abt 12), that it has become so popular across such a wide demographic, from Badger game-day pavement-pounders to weekly regulars who drink nothing but. It is a beer and, quite frankly, a brand that manages to be both singular and ubiquitous.
If our prose is distinctly purple today, forgive us; we’re just excited that Marco Passarella, Sales & Marketing Manager for St. Bernardus, is going to join us for just the second time EVER. Marco’s role at St. Bernardus encompasses so much more than what his title implies. He is an ambassador in every sense of the word, as eager to delve into the details of traditional abbey-style brewing processes as he is to ask you about your first St. Bernardus experience. Marco understands that the brand and the beer would be nothing without its consumers, and he is wholly invested in all three.
All of this is a longwinded way of inviting you to join us for a special evening celebrating everything St. Barnardus! Marco will be on hand to work the room, answer questions, wax philosophic, and he might even take a photo with you in our St. Bernardus monk cardboard cutout. We will, of course, have several St. Bernardus beers on tap: Abt 12, Wit, Tripel, Extra 4, and the Brick Store Pub collaboration Baksteen Winkel saison. There will be swag, giveaways, and quite possibly an overdramatic opening of a 6-liter Abt 12 bottle.